Promoción
Phanton Killa
In chess, when the pawn reaches the other side of the board and it becomes the queen, it's called promoción in Spanish. And that is how Phanton Killa looks at his hip hop story. He began his journey by performing rap battles on the streets of Bogotá. In 2022, he performed together with the Philharmonic orchestra of Bogotá in front of thousands of people. And his goals for the future are even bigger: improving, growing and becoming the best artist he can be. While, Phanton Killa explores a wide arrange of genres through his music, Promoción brings us back to his roots: callejero Bogotá Hip Hop. Straight up underground hip hop from the streets of Bogotá, Colombia.
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Phanton Killa
Phanton Killa is a rapper and music producer from Bogotá, Colombia. His musical portfolio consists of a combination of rap, drill and dancehall, where he alternates catchy hooks with meaningful lyrics, while emphasising his rhythmical strength.
After earning a scholarship to study art in Cuba, Phanton found happiness as an electronic music DJ in Miami. However, things took a left turn, when Phanton was forced to go back to Colombia. While he lost everything he loved, he regained strength and motivation through music. He founded "Candelaria Cartel Clan", a movement of artists that performed rap battles on the streets of la Candelaria, Bogotá. That's where his hip hop story really starts. Later on, trying to cope with the COVID19 pandemic, he taught himself how to produce, record and mix music, as he released his first songs in 2021. Phanton got noticed during a small concert in El Bronx. Subsequently, he was invited to participate in a symphonic hip hop concert. An experience that he says fulfilled a life-long dream: "I don't make art to get rich. All I want is a space to share it".
About the Project
Phanton Killa produced the beat of Promoción together with Upeksha's Casper te Riele. The recording of the lyrics, written by Phanton Killa, the mixing and the mastering were all done together by Phanton and Casper. The video was recorded by Casper te Riele and Catalina Barragán Hinestroza on behalve of Upeksha. Phanton directed the video choosing the outfits, selecting the extras, and the locations that represented his roots as an artist. He therefore chose to record close to home: his basketbal court, his car and the roof of his house. In one of the scenes his friend and drummer Juan Montaña appears drumming. Finally, the illustration for Promoción was done by Código Gráfico showing us a chess board where a pawn promotes into a queen.
